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Silent Sales Machine Radio

The ONLY Amazon seller podcast that features 100's of RECENT, REAL stories and strategies for Amazon FBA sellers around the world! Welcome to the most listened to and success filled Amazon seller podcast on the web! This is the official podcast of the ProvenAmazonCourse.com course. Inside the free 74,000+ member Facebook group for fans of the show (SilentJim.com has a link) you'll MEET and INTERACT with an amazing community that uses the strategies taught on this show to grow incredible businesses. This show features "real people" from all walks of life who pull back the curtain on the struggles, victories and strategies that come with WORKING HARD to build a beautiful business online. Nothing worth having comes easy, but prepare to be inspired by those who are charting a course towards building an amazing business online. The hundreds of featured guests on the show are ProvenAmazonCourse.com students as well as some of the 7,000+ coaching students from our Ecommerce coaching program that's been operating with a great reputation since 2003. The host, Jim Cockrum (SilentJim.com) has had a reputation as one of the most credible sources of eCommerce strategy advice to be found since 1999. Bottom line: Regardless of experience level, you'll learn proven online business strategies on this show and become an Amazon selling NINJA! This show applies timeless, proven strategies to modern eCommerce challenges. This podcast is for anyone who is looking to build or start an online business the RIGHT way with advice from one of the most trusted names in online marketing. With over 4.3 million downloads on iTunes heading into 2023, you've found the right place to launch and grow the online business of your dreams. NOTE: This show and related content are not related to or endorsed by Amazon.com, nor are the success stories you'll hear representative of typical or average results you can expect. Results discussed are provided for demonstration of what is possible, but are not intended to imply that you'll achieve similar results or any results.
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Now displaying: Page 26
May 20, 2020

Our approach to helping you launch your own product with predictable success is unique in the industry. We suggest a "test small, fail small" strategy rather than the "go all in and go big" strategy. Today I explain why ESPECIALLY during the virus chaos, this is a far superior strategy that puts money in the bank faster, and protects you from losses. All links are at https://SilentJim.com

ProvenAmazonCourse.com course - the only course you'll ever need.

JimCockrumCoaching.com - our industry leading coaching program

MySilentTeam FB group just passed 57,000 members - Join us https://www.facebook.com/groups/mysilentteam/

This course teaches you how to find hidden winners among your top selling "retail flips". ProvenPerformanceInventory.com

(PPI) - (this full course is a module inside the ProvenAmazonCourse.com collection of modules!)

ProvenPrivateLabel.com (this full course is a module inside the ProvenAmazonCourse.com collection of modules!). Learn to launch your own brand!

 
 
 
May 18, 2020

Are you new to this podcast? You need this episode. Even if you've been around awhile, you need to pay attention for some great updates! We have many great FREE resources available to you to help you launch and grow multiple income streams with a focus on Amazon selling growth! Odds are you aren't aware of the free ways we can help.  You'll also hear about some exciting upcoming projects such as our new platform for sellers, our mask site and updates on our next live event. Get access to all links mentioned on this podcast at SilentJim.com/podcast

Get on our smartphone alert list by clicking this link while on your smartphone: SilentJim.com/updates

LINKS:
Scroll through hundreds of success stories in our MST Facebook group using this shortcut link: SilentJim.com/success

Join our free 57,000 MST member facebook group here: 
https://www.facebook.com/groups/mysilentteam/

Learn about the Silent Sales Machine book here:
SilentSalesMachine.com

Contact our support team here:
Support@SilentSalesMachine.com

ProvenAmazonCourse.com is only $29/month right now (we have other payment options as well)

Our upcoming event: TheProvenConference.com  
...and link to Facebook group facebook.com/groups/proven2020/

The "Free Market Seller Platform" concept we are building - join the discussion and get updates here:
https://www.facebook.com/groups/mysilentteam/permalink/2907711136011644/

May 12, 2020
Imagine traveling full-time without a true "home base" and building multiple income streams online while you do so! Today we meet two of our coaching students who have been married 38 years and they are doing EXACTLY that - traveling full-time! Thanks to their online business they are mobile as they go where they must in order to help out sick family and their aging parents and visit the areas they want to see! They now have their own brands that sell well online, and they also do retail sourcing (also called RA or Retail Arbitrage). They are using our "Replens" strategies as well (our sourcing strategy that involves NO scanning of barcodes!) Enjoy hearing about their strategies, successes and failures along the way and how they continue to thrive even during the uncertainties of the virus challenges.
Guests: Gary and Gaye Moseley
 
Watch on YouTube: You Tube: https://youtu.be/hEecSee-Eqs
 
LINKS:
ProvenAmazonCourse.com/replens : The "Replens" course that was used to help Gary and Gaye launch their RA (retails arbitrage) income
 
ProvenAmazonCourse.com : the course that includes dozens of training modules including including the Replens training
 
PrepCenterNetwork.com : find a partner to help you "prep" your inventory to sell on Amazon
May 8, 2020
Possibly the biggest challenge Amazon sellers are facing during this time of unprecedented opportunity is Amazon's confusing algorithms regarding "fair pricing".  Bottom line: Being informed is being well armed for the battle! There are huge possibilities for "multiple streams of income" right now! We have options for you and some specific advice on today's episode. Hang tough - things will return to normal soon, but in the meantime here's how you weather the storm! All show notes at https://silentjim.com/podcast
 
Should we launch our own seller platform for some qualified sellers? Let's chat about it!
https://www.facebook.com/groups/mysilentteam/permalink/2907711136011644/
 
Gouging discussion - how to send us your example:
https://www.facebook.com/groups/mysilentteam/permalink/2839636782819080/
 
FamilyFaceMasks.com - look for the link to our affiliate program and sewing program if you want to get paid to be part of this biz model!
 
Discussion about our plan to launch our own platform for home essentials:
https://www.facebook.com/groups/mysilentteam/permalink/2907711136011644/
 
May 5, 2020
If you want to be positioned very well for any challenge or opportunity that comes your way, there are two questions that will serve you very well! Today I tell you those two "magic questions" and reveal why they work so well. Our business is ramping up rapidly on the foundation that we've built on these two simple questions! All links are found at https://silentjim.com/podcast
 
Daniel Lapin Keynote from Proven Conference 2019: 
https://youtu.be/22HBWmQbLb0
 
TheProvenConference.com 
 
ProvenAmazonCourse.com
 
Business Secrets From the Bible book: https://amzn.to/2SnJbkN
 
ASD Videos from our recent "virtual event" ProvenAmazonCourse.com/asd
May 1, 2020

We apologize for the inconvenience but we have removed this episode. Please click on another episode to get great online business selling content!

 

Apr 13, 2020
Come celebrate a recent $2500 sales day with Sheryl! This is a powerful episode with an infectiously encouraging business building warrior! As a child Sheryl Marcinek worked in her parent's small store helping build the family business in the Philippines.  Challenges ended her college education journey, so she pursued the same entrepreneurial path that her parents had been on,  but Sheryl's efforts were ONLINE. She is now grateful to have built an incredible online business while living in Canada. You'll love the story of her journey.
 
ProvenAmazonCourse.com - the only course you'll ever need in order to thrive on Amazon!
 
Watch this episode on youtube
 
Watching on youtube? You aren't getting all our episodes! Visit SilentJim.com/podcast to see HUNDREDS of great interviews with successful business building warriors from around the world!
Apr 7, 2020
Today's guest is two years into his journey of building multiple income streams. Formerly he worked long, hard hours at a restaurant, but he decided one day that he was ready to start building his OWN dreams instead of the dreams of owner of the restaurant where he worked. He used JUST ONE module of our ProvenAmazonCourse.com course to launch his incredible multiple income stream business - and today you'll hear him talk about just how different and beautiful his life is now with his wife and daughter enjoying having him HOME! Guest Robert Schroth - get all links and resources at SilentJim.com/podcast
 
Join our Facebook group
 
Watch this episode on our YouTube channel here:
 
ProvenPerfomranceInventory.com The module inside the ProvenAmazonCourse.com course that teaches you to fully take advantage of Amazon's paid ads to FIND great niche opportunities as well as maximize your marketing dollars
 
ProvenProductPartnering.com Learn to help the millions of businesses and products that either aren't on Amazon yet, or are performing poorly on Amazon. Robert used this content to build his business. This course can be bought on its own, or can be purchased as juts one of the many modules inside the ProvenAmazonCourse.com course.
 
ProvenAmazonCourse.com - our comprehensive Amazon selling course that just gets better and better over time! Currently you get complete full, unlimited access for only $29 per month. If you sign up for access, you can also GIFT full access to ANYONE you'd like!
 
 
 
Apr 6, 2020
I recorded this episode on the say I had my most recent call with the office of a VP at Amazon to discuss GOUGING & FAIR PRICING issues. Also, our virtual live event on Tuesday next week (Apr7th) is FREE if you are a coaching student! It's HEAVILY discounted if you are a ProvenAmazonCourse.com student - join us!! Details here: ProvenAmazonCourse.com/asd. Get your discount code by emailing Support@SilentSalesMachine.com. All sessions will be recorded for easy access after the event if you miss sessions. Also, we are setting sales records and need more "essentials" if you have them! We are selling these on our own websites. If you have BULK access to fast moving essentials - contact us! Show notes at https://SilentJim.com
 
LINKS
Discuss this episode here (it's a facebook post as well):
https://www.facebook.com/groups/mysilentteam/permalink/2839636782819080/
 
Our virtual event starts Tuesday the 7th!
ProvenAmazonCourse.com/asd
 
Our REPLENS course is producing incredible results - get the massive discount here:
ProvenAmazonCourse.com/asd
 
 
Apr 2, 2020
We are seeing day after day of new records and success stories! Two semi trucks FULL of product per week hitting our warehouse - and that's just ONE of our products. Many BRAND NEW sellers are getting started and posting excited success stories too! Even our kids are "in the biz" too - we are thriving through this corona situation and we want that for you as well. There are so many incredible success stories in our community right now- are in you the game?! Show notes at https://SilentJim.com
 
ProvenAmazonCourse.com/replens - our replens course is 90% off!
 
ProvenAmazonCourse.com- this course INCLUDES the replens course and dozens of other incredible modules to ensure you build incredible multiple streams of income on Amazon! Snag it now during our LOWEST PRICE EVER of just $29 per month. You get instant full access and can cancel anytime.
 
My Silent Team Facebook group
 
PrepCenterNetwork.com - our list of prep centers to help you ship your products!
 
 
 
 
 
Mar 28, 2020
Even in this challenging time, so many incredible people from our rapidly growing community are finding creative ways to SERVE and thrive unlike ever before! Be encouraged! There are many ways to serve well and grow during this time and we are here to help you overcome your challenges - so many great options are available to you.
 
LINKS:
Join the discussion of this episode here (you'll be prompted to join our FREE Facebook group):
https://www.facebook.com/jimcockrum/videos/10219964191630219/
 
Amazon recent FBA changes (they aren't taking some items temporarily). We have several solutions! Here's the discussion:
https://www.facebook.com/groups/mysilentteam/permalink/2809337905848968/
 
PrepCenterNetwork.com : Find a prep or fulfillment partner to prep and or ship your sold items to your customers for you!
 
Gouging discussion on Amazon - what we are doing about it:
https://www.facebook.com/groups/mysilentteam/permalink/2816405701808855/
 
Scroll through 500+ recent success stories for encouragement! SilentJim.com/success (also check out the "JimCockrumCoaching.com Success" topic tag in our Facebook group!
 
The massive ASD trade show in Las Vegas was canceled - but we are still getting together virtually! Get updates here:
https://www.facebook.com/groups/mysilentteam/permalink/2799516250164467/
and here:
ProvenAmazonCourse.com/asd
 
ProvenAmazonCourse.com is now $29/month (includes all Amazon seller training modules including REPLENS, WHOLESALE, PRIVATE LABEL, ProvenProductPartnering - all of it!)
 
Bonus - if you know someone who could use a hand generating income online, you can give them free six month access if you are a ProvenAmazonCourse.com student if you take advantage of this new monthly pay opportunity!
 
JimCockrumCoaching.com : Here's a great testimonial from just today for our coaching program->
https://www.facebook.com/groups/mysilentteam/permalink/2826036214179137/
 
More updates soon!
Mar 25, 2020
Once again we demonstrate that online business opportunity is alive and well! Even in uncertain times such as the current virus scare, you can build an incredible business as my incredible guest proves today! Today you'll meet a single mom who is successful, confident and positive! Single mom Honey Woods homeschools her six kids aged 3-11 and is quite simply an amazing mom and business leader as you'll soon see. What's her source of confidence and strength? She shares it openly today along with powerful business lessons!  Youtube
 
SilentJim.com/podcast - to hear all other episodes
 
LINKS:
ProvenAmazonCourse.com
ProvenAmazonCourse.com/legends
TheProvenConference.com : Our July 2020 conference in Florida
 
 
 
 
 
 
 
 
Mar 18, 2020
Today I get to interview my son Trey. He's 20 and he's built an incredible business applying the same principles we teach in our community. He's debt free, lives on his own in a great apartment and his business goal for 2020 is a $100K sales month (very high margins!) And get this - even though his dad (me) runs the number one Amazon seller training team in the world, Trey's business has literally NOTHING to do with seeing physical products online! All links available at https://SIlentJim.com/podcast
 
We are also excited to announce the launch our ProvenMastermind.com group as well in this episode. If you are looking to spend time with business building warriors who are making things happen, you should consider joining this virtual mastermind group! The website has details. 
 
LINKS:
Youtube episode view here: https://youtu.be/iTEpn7rePgA
 
The last time Trey was on the show was episode #212 at SilentJim.com/podcast
 
A link to the discussion about this episode on Facebook :
https://www.facebook.com/groups/mysilentteam/permalink/2792293360886756/
 
TheProvenConference.com: Our July 2020 event in Florida
SilentSalesMachine.com - the book that introduces the three biz models we teach
 
ProvenMastermind.com: the new mastermind concept we are launching soon! Sing up for notifications and details on that page!
 
Mar 13, 2020
He served his country and now faces down PTSD while building an incredible business. Today you'll meet Karl Jacobi. He has an inspirational story to share about his journey the past four years on his way to building an incredible business selling on Amazon. All show notes at https://silentjim.com
 
 
LINKS:
Replens Training: The course is found here: ProvenAmazonCourse.com/replens
 
In this course you'll learn to find replenishable (easy repeat sales) products all around you - without ever scanning a barcode! This course (in full) is included in the ProvenAmazonCourse.com course along with dozens of other powerful modules for new sellers and experienced sellers alike. (The Proven Amazon Course is also called "PAC")
 
The Replen Tracking software Karl mentions: SilentJim.com/replendashboard
 
On Location Replens Training: ProvenReplenTraining.com - we will come to your hometown and step you through the process of getting your business set up, finding 100's of profitable items unique to you, and ensuring you can do it all yourself before we leave! Check it out!
 
Replens podcast episodes: Hear past podcast episodes about "replens" in show #242 & #259
 
CamelCamelCamel & Keepa : tools used by many sellers to track pricing changes on Amazon products to help ensure only profitable inventory is purchased. Learn to use tools like these in our ProvenAmazonCourse.com course or Replens course.
 
CES aka TheProvenConverence.com event : Our big annual event was called CES for the first several years, now it's called "The Proven Conference" - we hope to see you in Florida in July 2020 at our next event! Visit the site for details! Our guest Karl will be there along with hundreds of listeners to this show!
 
Prep Center: Karl and dozens of others in our community own "prep centers". This means you can have your inventory shipped to them and they can "prep" it for Amazon for you! This is especially useful for those who want to sell on Amazon US from outside of the US. Get details on our prep center network here: PrepCenterNetwork.com
 
ProvenQ4Plan.com : our "fourth quarter" groups where we help sellers take full advantage of the busiest selling season of the year each year. All the training from these groups goes into the ProvenAmazonCourse.com course at the conclusion of the training. Members typically pay $400 to participate and it's very popular each Fall.
 
Private Label : the training we have in our ProvenAmazonCourse.com course that teaches you to find and source your own products you can sell under your own brand on Amazon.
 
Legends: Visit ProvenAmazonCourse.com/Legends for details on membership and benefits
 
PPP or ProvenProductPartnering.com : Helping brands you don't own navigate the Amazon marketplace is VERY lucrative - and it costs you nothing with zero risk to get into this model! This full course is included inside the ProvenAmazonCourse.com course as yet another incredible module!
 
 
 
 
 
 
 
Mar 9, 2020
The only income our family of seven has had for over 17 years is our online selling income. This episode is for the skeptic. If you are new around here, you'll want to hear this episode. For those listeners who have been around awhile and have already started your path towards building an amazing business, please share this episode with a friend who could use a boost of confidence about using the internet creatively to launch or grow multiple income streams. They will thank you for it!  This is a short episode that introduces the listener to the opportunities that are right under our nose as we plow into 2020! 
 
LINKS:
Our free 55,000 member Facebook group with loads of success stories and free resources: 
https://www.facebook.com/groups/mysilentteam/
 
SilentSalesMachine.com - the $5 book that started it all. Read by over a million business building warriors around the world with 1000s of success stories to its credit.
 
ProvenAmazonCourse.com - the best selling step-by-step course that has helped 1000s around the world launch incredible businesses on Amazon
Our support team address: Support@SilentSalesMachine.com
Mar 5, 2020
Because I've had a virtual front row seat to watch 1000s of successful business building warriors build great businesses over the years, I've had a chance to learn some incredibly valuable lessons about what makes some fail and others succeed. One of those lessons is that it's just not that complicated to learn one or both of the basic skills that ensure your long term success and income stability. I'm confident that these two skills represent the most secure and stable income situation you could possibly have in business! That's a big statement, but the facts back me up on this one! Show notes https://silentjim.com
 
 
ProvenAmazonCourse.com - the best selling course in the world with more testimonials by far than any other Amazon seller course. For newbies and million dollar sellers alike!
 
SilentSalesMachine.com - the $5 book that started it all
 
My Silent Team Facebook group - Get support with lots of other sellers
 
TheProvenConference.com - our July 2020 event in Boca Raton Florida
Mar 2, 2020
We last met today's guest a couple of years ago back in episode #90 of the Silent Sales Machine Radio show (SilentJim.com/podcast).
 
Back then he was establishing himself as a success story in our community and he had quite a story to share! Today Abe Ortolani is an established leader and coach on our team with hundreds of students in the JimCockrumCoaching.com program as well as numerous clients with brands he's helped launch. His advice to newbies? Get started and learn as you go - the opportunity is real!  It's worth going back to hear episode #90 (Abe's first appearance on this show) once you hear today's update! Watch this episode on YouTube here:  https://youtu.be/FCyhiYtCsuE
 
LINKS:
JimCockrumCoaching.com
 
TheProvenConference.com - our July 2020 event in Boca Raton Florida
 
ProvenAmazonCourse.com (contains the PPP module and the "replens" training)
 
PPP sold separate here: ProvenProductPartnering.com
 
Replens training sold here: ProvenAmazonCourse.com/replens
 
Meet Abe and much of our coaching/branding team at ASD in March in Las Vegas! Details here:
provenamazoncourse.com/asd/
Feb 26, 2020
If you sell on Amazon using various retail, online or wholesale sourcing strategies it's probably only a matter of time before you get an IP complaint or "cease and desist" complaint regarding one of the products you are selling. Should you panic? Should you ignore it? How can you know if it's legit? Today's show will teach you all you need to know about this topic! The bottom line is, the rules, laws and tide is on our side as sellers and we can help you move ahead with confidence! Today's guest is Greg Purdy.
 
Links:
SilentJim.com/ip - now you can know BEFORE you buy a product if you are likely to get IP complaints or not!
 
ProvenAmazonCourse.com - the best selling course in the world with more testimonials by far than any other Amazon seller course. For newbies and million dollar sellers alike!
 
Watch this episode on youtube here https://youtu.be/ichi56zdVRI
Feb 21, 2020
Imagine living behind your mom's garage at the age of thirty and trying to save a struggling business. Imagine a few short years later you have the #4 best selling grocery product (among millions) on Amazon.com and your product is in 10,000 retail stores. That's Mike's story - you'll love this episode. Be sure to join Mike, his team from Death Wish Coffee and hundreds of your fellow listeners to this podcast in Boca Raton Florida in July 2020 at TheProvenConference.com event!
 
LINKS:
See this episode on YouTube here: https://youtu.be/yRNM1LT2Fxg
 
The first time Mike was on our show was episode #9 of this podcast. Go back and listen to it for the incredible back story to Mike's journey.
 
SilentSalesMachine.com - the book Mike referenced and thanked when asked what he credits for helping him build his business
 
ProvenMastermind.com : Today's guest Mike Brown is going to be joining us in the soon to launch mastermind along with my partner Brett, my son Trey and the director of our coaching program, Nathan Bailey!
 
TheProvenConference.com : Our July 2020 event in Florida. Mike will be there with his team! Join us!
Feb 19, 2020
Are you ignoring the lowest hanging fruit strategies for short term and long term success on Amazon and online in general? In this episode I share some clues to look for that help you know that you might be listening to some of the wrong voices when it comes to finding success online. We have 1000s of success stories to back up our approach, and we have a far higher success rate than those teaching outdated strategies. Today I'll explain the difference between going "EAST" on your journey into Amazon success and going "WEST". Also discussed - our "mattress" opportunity and an update on our ProvenPromoList.com concept. Show links are at  SilentJim.com/podcast
 
The Facebook post that prompted today's episode:
https://www.facebook.com/groups/mysilentteam/permalink/2731940600255366/
 
ProvenPromoList.com : The service we are offering to help you sell your products to our massive buyer list
 
Recent webinar Brett and I did with updates on ProvenPromoList and our Mattress opportunities: 
https://www.facebook.com/jimcockrum/videos/10219514207860906/
 
The upcoming mattress live event/webinar details: 
https://www.facebook.com/events/177009320301895/
 
Past episodes of this podcast about PPI: 2,16,31,32,40
 
ProvenAmazonCourse.com - the ONLY course you'll ever need to stay on the cutting edge of Amazon selling (free lifetime updates and new modules)
 
ProvenReplenTraining.com - can we come to your hometown and teach you to find dozens of profitable items daily without scanning any barcodes?
 
Our Free 55K member facebook group: 
https://www.facebook.com/groups/mysilentteam/
 
TheProvenConference.com : Our July 2020 event in Florida
 
SilentSalesMachine.com - the $5 book that started it all
Feb 17, 2020
There will be times where you struggle to get motivated. How do you overcome that? Also - a short audio clip from our special needs son that will hopefully make you smile and fire you up - and finally, a special announcement about a big date and big opportunity that's coming your way (see links in show notes for details as well) https://SilentJim.com/podcast
 
LNKS:
The webinar about our new local retail "mattress" opportunity is discussed in our Facebook group here: 
https://www.facebook.com/events/165320981559675/
 
The event on Feb 20th to get more details about the mattress opportunity:
https://www.facebook.com/events/177009320301895/
 
Have any questions? Contact our support team: Support@SilentSalesMachine.com
 
SilentSalesMachine.com the $5 book that started it all
 
ProvenAmazonCourse.com - the best selling "how to sell on Amazon" course in the world!
Feb 13, 2020
We have been offering a training program for a few weeks now where we FLY TO YOUR HOMETOWN and step you through setting up your Amazon business and finding virtually unlimited, incredibly profitable repeat sale products right on the shelves of any/all local retailers! We've found nearly 1,000 different products so far with the first 10 students without ANY barcode scanning! Today we check in with the leader of this new program to hear how it's going! All links at https://SilentJim.com/podcast
 
Link:
YouTube: https://youtu.be/OEay_aGLc88
 
ProvenReplenTraining.com : The "fly to your town" program we discuss on today's show
 
ProvenAmazonCourse.com/replen :  The stand alone course that teaches you to find replens
 
ProvenAmazonCourse.com - the comprehensive course that includes the replens training along with thousands of dollars of other training modules at a tiny fraction of the combined valued! (plus, all students of the PAC get FREE lifetime updates as we add new modules!)
 
The last time Jimmy was on our podcast was episode #242. Listen to that show to learn more about highly profitable "replens"
 
If you can't quite afford the $7000+ to have us come to your hometown? How about an online live one-on-one coach instead! Call us at JimCockrumCoaching.com
Feb 12, 2020
Today's guest has been a successful entrepreneur for a few decades. He's launched several successful businesses without one of them failing! What's his secret? He swears by the power of masterminds! You'll enjoy hearing how Aaron and Jim have both benefited from surrounding themselves with creative, like minded co-travelers as they've journeyed through the challenges and triumphs of business and life. See this episode on youtube (link in show notes). Get all links and resources at SilentJim.com/podcast
 
Links:
YouTube: https://youtu.be/coT9l2RnbEI
 
SilentJim.com/aaron - Aaron's "how to launch a mastermind" course
 
ProvenMastermind.com - My (Jim Cockrum's) mastermind that's launching in 2020
 
TheProvenConference.com - our July 2020 conference in Florida
 
Aaron's book: View From The Top (find it on Amazon.com)
 
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